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RAB Research Archive

New Advertiser Sizzle Video: Radio Matters to Advertisers



If you haven’t seen the new Advertiser Sizzle Video, please take a few minutes and check it out in the Radio Matters section on rab.com. This pro-radio production highlights the flexibility, creative potential, cost effectiveness and personal connectivity capabilities of the medium. In addition, it can easily be downloaded for presentations to clients and other promotional initiatives.

The Advertiser Sizzle Video features a lively compilation of brief interviews with some of the best-known names in advertising and media, all of them supporting the many qualities of radio.

“The facts are on our side,” says iHeartMedia’s Bob Pittman. “Every fact you look at about radio compares to the entire media landscape with a very positive message.”

Jim Elliott of Arnold Worldwide believes that radio matters “because it’s one of the purest forms of creative expression. Radio is a beautiful blank canvas.”

Adds Christopher Warmanen of Leo Burnett Chicago, “It’s really a place where you can play with theatre of the mind. With radio, the sky is the limit, because as long as you can imagine it, you can do it on radio.”

From an advertiser’s perspective, the video includes the observations of Jamie Liszka of Allstate Insurance, Amy Hooks of GEICO, Doug Boles of the Indianapolis Motor Speedway and former president/CEO of Ford Motor Company Alan Mulally.

“Radio offers an opportunity for us to get into the local market and touch on the passion of that local consumer,” says Liszka.

“Our brand messaging changes a little each year, our dates change and our ticket options change,” notes Boles. “And really the best way for us to reach our consumers is through radio.”

The Advertiser Sizzle Video also features comments from Jeff Haley of Marketron, Ginny Morris of Hubbard Media, Matt O’Grady of Nielsen USA, Lori Hiltz of Havas Media, Natalie Swed-Stone of OMD, Chris Beresford-Hill of BBDO NY, Marty Senn of Carmichael Lynch and Tiffany Kirk of Horizon Media.

“With radio, you can do things, say things and connect with consumers on a level that most mediums just simply can’t,” Kirk adds.

Source: RAB





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