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RAB Research Archive

Selling from the heart



Top salespeople have heart. They are true to themselves and their clients. They recognize that people on both ends of a transaction do better when they walk away feeling good about what just happened.

When you sell from the heart, success follows. Because when you are true to yourself and you don't compromise your principles, your integrity or who you are, customers recognize that.

It is when you sell from your heart that our favorite saying, "Customers do not care how much you know until they know how much you care," becomes a reality.

Source: Sales consultant Todd Natenberg





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