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RAB Research Archive

Attracting listeners to your station's website



Keep the consumers who listen to your station engaged with your website.

Many stations create website pages that look like brochures that tell the station's story, but your listeners will keep coming back to exciting, engaged Interactive sites that reflect their own interests and lifestyles.

Create contests and games, ask listeners to participate in hot topic polls, create branded scavenger hunts, and other fun elements. Of course, all these "sticky" features need to be sellable. Creativity will keep your listeners coming back every day and that attracts advertisers.

Source: Brandeis C. Hall, RAB





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