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RAB Research Archive

Radio Trumps all other media for campaign's first ad buy; Cruz also on Radio's bandwagon



It's official … presidential hopeful Donald Trump has launched his first advertising … and he's hired radio exclusively for this initial effort. The Republican front-runner will air :60 radio spots through November in key early-voting states Iowa, New Hampshire and South Carolina.

Another leader in this crowded Republican field heading into the primaries, Ted Cruz, and his PACs have announced that their Q4 broadcast spending will be virtually all on radio.

Make sure your radio station is out front in getting candidates and issue advertisers to vote for radio as the 2016 election year heats up by going to RAB.com, under the Political Advertising tab, for a wealth of political research tools:

Our new "Radio Gets Out the Vote" PP is designed to get the conversation started, while our "Political Advertising Thought Starters" one-sheet offers additional ideas to present to prospective advertisers. Supplement this with the special Political Edition of The Pitch and Political Instant Background, and you’re ready to roll out your own campaign to tap into political dollars.

The 2015-2016 Political Advertising Handbook, prepared exclusively for RAB by Erwin Krasnow and Brad Deutsch (both of law firm Garvey Schubert Barer) and John Wells King (Law Office of John Wells King PLLC), is online to guide you through the process of insuring you're compliant with rules and regulations. Check out your state's dates for LUC (lowest unit cost) windows for candidates qualifying for these rates, updated as election dates are announced or changed.

For more information on the decisions to purchase radio advertising time by the campaigns of Republican presidential candidates Donald Trump and Ted Cruz, follow these links to The New York Times and Inside Radio.

Source: Andy Rainey, RAB





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