Get your staff involved
Train your staff to listen and independently understand the customer's needs. Review challenges encountered in weekly meetings. Seek clear solutions by asking participants how they would handle certain situations.
Source: Sales trainer Ron Coxsom
These role-playing exercises will strengthen your team's confidence and loyalty. Some companies reward their staff members with the privilege of making management decisions – instead of having them ask their superiors to handle all customer-related challenges.
If you motivate your people by getting them involved, you will create a more direct and efficient method of serving your customers, and thus a more satisfied client base.