">

RAB Research Archive

Campaigns turn to a cheaper medium to get voters' ears: Radio



As drive-time listeners of KSCJ talk radio in Sioux City navigate the snow-swept plains of western Iowa, a familiar voice keeps piping up in between the weather updates and Rush Limbaugh diatribes: That of Sam Clovis, a local professor and onetime radio host himself, urging listeners to support Donald J. Trump. “I trust him, and that’s the highest praise I can offer,” he says, over swelling piano and violins. Television viewers can tune out, and online audiences can scroll by or click “Skip this ad.” But radio listeners, stuck in their cars for long stretches, may be the closest thing to a captive audience for political commercials.

Source: The New York Times



View or Download: http://www.nytimes.com/2015/12/04/us/politics/campaigns-turn-to-a-cheaper-medium-to-get-voters-ears-radio.html?_r=0

Regional Reps
LocalLeads
Radio Show
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close