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RAB Research Archive

Get an annual checkup



Just as you should regularly go to the doctor for a checkup, you need to get a sales checkup.

You need to see a video or listen to a recording of yourself that captures how you look and sound when you pitch. What's good enough for your golf swing goes double for how you make your living.

Even if you saw a video of yourself 18 months ago, you've changed. And even if it's for the better, you need to know.

Source: Marketing consultant/author Michael Schrage





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