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RAB Research Archive

The most-used medium by millennials? Radio



A new report from Nielsen finds radio has a wider reach each week among adults 18-34 than any other medium. The data comes from the measurement company’s first-ever Comparable Metrics Report, which aims to make apples-to-apples comparisons between different media for a better picture of what people are consuming. It finds that, among 18-34s, 91 percent use terrestrial radio each week. That’s more even than smartphones, at 82 percent, TV connected devices, at 49 percent, and tablets, at 33 percent. It’s also well ahead of TV, at 76 percent.

Source: Media Life Magazine



View or Download: http://www.medialifemagazine.com/the-most-used-medium-with-millennials-radio/

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