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RAB Research Archive

Start preparing for 'Madness'



The much-salivated-over college basketball season is well underway, and March Madness looms. Put together bracket contests – both online and offline – and sell them to retailers and brands.

You'll drive website traffic and drive customers into the stores and dealerships of participating sponsors for their chance to win big money and sponsor-provided prizes.

Source: Brandeis C. Hall, RAB





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