Changing your cold-calling schedule
Cold calling is part of a sales professional's day. Success may be hard to come by, as many calls are often necessary to secure an appointment.
Source: James Bahm, CBS Local Media
Here is an idea when cold calling is not working too well: Rework your day and make a small change. Instead of going out between 10 a.m. and 2 p.m., try a few days of visiting businesses between 3 p.m. and 5 p.m.
You'll catch the office off guard, and you’re more likely to get good information and have time for a brief needs analysis conversation.