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RAB Research Archive

Start With Why



Why are you doing your job besides the money? In my experience, people buy the way you sell and why you sell before they buy what you sell.

The next time you meet with a prospect, share with them why you are passionate about your career in radio sales. Share with them why you’re doing what you do besides the money.

I’m confident if you start with why, the how and what, will be much easier than you could have imagined.

Simon Sinek has a powerful Ted Talk entitled “Start With Why.” You’ll find it here.

Source: Jeff Schmidt, RAB





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Rising Through The Ranks
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