">

RAB Research Archive

The power of the elevator speech



The elevator speech is not the actual length of time it takes to rise in an elevator but, as it implies, a clear, brief and persuasive message delivered to a prospect or customer.

An elevator speech has several fundamental characteristics:

-- It has structure, with an opening and close.
-- It can be formal or informal.
-- The typical length is about two or three minutes.
-- It has the sole function of intriguing a listener and stimulating his or her interest, leading to a longer, more detailed presentation at a later time.
-- It's a tool that helps you earn the right to be heard.
-- It can initiate opportunities for the future.

Source: Sales author/speaker Terri Sjodin





Regional Reps
Radio Show
Rising Through The Ranks
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close