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RAB Research Archive

Objections are part of the sales process



Welcome objections. Clients don't object when they don't care.

Have you ever had a prospect listen to everything you say with zero resistance – and then buy? It doesn't work that way.

Better to address unresolved concerns before your client buys, rather than trying to do so once the campaign is well-underway. Objections are necessary steps on the way to a sale.

Source: Brandeis C. Hall, RAB





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