">

RAB Research Archive

Looking beyond the spoken word on radio to reach voters



While News/Talk stations may be the most popular venue on radio for political commentary, Adult Contemporary (AC) and Classic Hits also rank among the top five most popular formats for voters. In fact, AC is one of the most popular and wide-reaching formats overall. And this popularity skews its audiences’ political preferences to mirror the national average. On average, 43 percent of AC radio listeners in PPM markets are independent/unregistered, the same rate as the total U.S.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2016/looking-beyond-the-spoken-word-on-radio-to-reach-voters.html

Regional Reps
LocalLeads
Radio Show
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close