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RAB Research Archive

Attention-getting NTR proposals



For your NTR proposals to get serious attention, make sure they specifically address how the promotional opportunity will increase store traffic, consumer loyalty and/or store or brand image.

Also, be certain that you address operational logistics of any program and be prepared to meet the needs of store ops for display and inventory. For instance, don't just suggest that a retailer give away a poster with purchase. Offer to include signage that says, "Get your free poster at the customer service desk!" and implement tracking mechanisms to know how many customers took advantage of the offer.

Source: Brandeis C. Hall, RAB





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