Build on your relationships
Possibly one of the most valuable sales tips out there is to never underestimate the importance of building good rapport with your customers.
Source: Marketing executive Chris Bourne
From first contact to well-established partnerships, focusing on the specifics of a sale can always wait. It’s in both parties’ interests to develop the relationship into a comfort zone that allows cross-selling, up-selling or first time sales to be done in a mutually beneficial way for both you and your customer.