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RAB Research Archive

The early bird gets the sponsorship



Start your integrated alternative revenue sales early. If your buyer is treating it like a sponsorship, it has a much longer lead time than an on-air-only radio buy.

And, when selling to a national brand, it is important to stress the value of grassroots marketing to a national advertiser. These local events offer them an opportunity to reach their consumer at the local level.

Source: Brandeis C. Hall, RAB





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