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RAB Research Archive

One question that can make you more memorable



It’s a question that’s hardly ever asked but believed to be implied.

“How can I help you?”

Ask your clients, “How can I help you?”

Ask people at networking events, “How can I help you?”

Ask your network in your first status update of the day, “How can I help you?”

At the end of your monthly newsletter, ask, “How can I help you?”

For the brave ones among us . . . ask, “How can I help you?” to someone who rejected you and went with a competitor.

Helping others isn’t some “warm and fuzzy” thing we do. It’s an opportunity to demonstrate our expertise, upfront and unconditionally!

It’s an opportunity for people to see what it would be like to work with us, and it’s an opportunity for us to become more memorable to a buyer with far too many choices!

Source: Sales trainer/speaker Paul Castain





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