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RAB Research Archive

Hit those human resources budgets with your online job boards



Use your station's local job board as a door opener with HR Directors reluctant to try radio.

Approach them early in the week and make the process simple and easy for them so you can steer them away from the newspaper classifieds.

HR Directors don't need special approval to sign the contract and it goes a long way in establishing trust with the HR community in your market.

Source: Brandeis C. Hall, RAB





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