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RAB Research Archive

Plan a debriefing session



Always debrief your sales calls. This is the only way you can get better. Ask yourself:

– What went well?

– Where did I run into problems?

– And what could I do next time to get even better results?

This is absolutely the only way you will improve. Sales is a grand experiment – customers change, markets change, your offerings change, and so does your knowledge base. Unless you're continually learning, you're losing ground.

Source: Sales consultant/author Jill Konrath





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