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RAB Research Archive

Partnering with a convenience store



Want to gain visibility for a station promotion while you create incremental revenue that could self-liquidate the promotion's costs? Consider partnering with a multi-location retailer like a C-Store.

Display your grand prize, like a new vehicle, at various locations. Broadcast your morning show live. The C-Store benefits by showcasing their coffee and food, and you benefit by reaching current and new listeners face-to-face while showcasing your promotion.

Best of all, many C-Stores have non-advertising promotional funds to make these things happen. Ask for the district manager or the local person responsible for retail sales within the C-Store.

Source: Brandeis C. Hall, RAB





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