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RAB Research Archive

Athleisure is not just a trend – it's a fundamental shift in how Americans dress



Athleisure is everywhere. These days, it seems that every major retailer is trying to jump on what was once thought to be the dominant trend of the 2010s, but is now increasingly seen as a radical shift in how Americans approach their clothes. "Athleisure is the new casual," Deirdre Clemente, a professor of history at the University of Nevada, Las Vegas, told Business Insider.

Source: Business Insider



View or Download: http://www.businessinsider.com/athleisure-is-more-than-a-trend-2017-2

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