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RAB Research Archive

Is fast food still a teenage dream?



Whether it was a pizza place, a taco stand, or another purveyor of feel-good food, the fast-food restaurant has long held a special place in American adolescence. It’s where teens worked and, until recently, where they played. But in the last two years, quick serves and fast casuals have seen a plateau in teenage customers. Quantifind, a California-based data science company, identified the trend when some limited-service restaurant clients worried that their teen market wasn’t as strong as it once was.

Source: QSR Magazine



View or Download: https://www.qsrmagazine.com/consumer-trends/fast-food-still-teenage-dream

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