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RAB Research Archive

Retailers are offering free phone charging to get customers in the door



Retailers are starting to capitalize on what’s become a nuisance for most people – finding a mobile phone with little to no battery life and no place to plug it in. Neiman Marcus Group, Nordstrom Inc. and Under Armour Inc. are among 140 retailers that have already signed on with ChargeItSpot, which sets up stations inside stores, stadiums, casinos and hospitals and rejuices more than 2 million phones annually. Now, the Philadelphia-based company is adding a survey feature for stores called QuickPoll that asks consumers about their shopping experience as they unplug phones from the charging stations.

Source: Bloomberg



View or Download: https://www.bloomberg.com/news/articles/2017-02-08/store-charging-stations-lure-shoppers-with-dying-phone-batteries

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