">

RAB Research Archive

Can baby boomers save the fast-food industry?



Iconic fast food chain McDonald’s recently announced that its U.S. sales fell 1.3 percent at established locations from October through the end of 2016. As it tries to right the ship, it acknowledges increased competition and a need for different menu items. Similarly, Taco Bell – the same fast-food brand famous for Chalupas, Dorito Locos, and other meaty, cheesy munchies – started the new year by announcing it will reduce sodium and do away with extra-large sodas in an effort to make its menu healthier.

Source: QSR Magazine



View or Download: https://www.qsrmagazine.com/outside-insights/can-baby-boomers-save-fast-food-industry

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close