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RAB Research Archive

Study: Retailers need to pay attention to Gen Z



Watch out millennials, Gen Z is coming on strong. With Generation Z expected to comprise 40 percent of the North American population by 2020, retailers must address the needs of this generation and understand its purchasing power in households, according to a survey conducted by HRC Retail Advisory. HRC noted that recognizing the differences between generational segments and understanding the implications of Generation Z’s influence will be critical in successfully targeting and serving this age group (10-17).

Source: Chain Store Age



View or Download: http://www.chainstoreage.com/article/study-retailers-need-pay-attention-gen-z

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