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RAB Research Archive

What financial marketers need to know about high-income consumers



Many financial marketers lump everyone who makes more than $100,000 a year into the same bucket, but this is a mistake. Research reveals that mass affluent, high income consumers are far from a homogenous group. Targeting this lucrative market will require banks and credit unions to reassess their segmentation strategies.

Source: The Financial Brand



View or Download: https://thefinancialbrand.com/63716/mass-affluent-banking-high-income-marketing/

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