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RAB Research Archive

Almost two-thirds of US consumers now use mobile to shop



Most online U.S. consumers (60 percent) now use mobile technology for shopping, and two thirds (67 percent) searched online for additional product information, according to new research from CTA. “The Path to Purchase Using Mobile Devices Market Research” report also finds an overwhelming nine in 10 mobile device owners (90 percent) have at least one subscription to access coupons, promotions, and special discounts.

Source: Consumer Technology Association



View or Download: https://www.cta.tech/News/Press-Releases/2017/February/Almost-Two-Thirds-of-U-S-Consumers-Now-Use-Mobile.aspx

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