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RAB Research Archive

What brands need to know about modern millennial snack culture



Like with every other industry across business verticals, millennials are having a significant impact on the CPG food category and it's thanks to their prolific love of snacking. According to Mintel, millennials are more likely than any other generation to snack four times a day or, in many cases, more than that. And as a complete cohort, 94 percent of Americans are snacking at least once per day. As a result, the CPG industry registered its strongest growth in four years primarily because of the uptick in sales for snacking brands.

Source: Forbes



View or Download: https://www.forbes.com/sites/jefffromm/2017/02/08/what-brands-need-to-know-about-modern-millennial-snack-culture/#32cdc0018858

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