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RAB Research Archive

New research uncovers how to engage boomers; marketers should look beyond age, focus on financial status and think cross-channel



Epsilon released new research that reveals insight into today’s mature population (age 50 and above), including what they value, where they shop, how they behave and how to build meaningful relationships with them. “The findings in this report are proof that a one-size-fits-all approach to marketing doesn’t work. Brand marketers today need to get more precise than segmentation that’s based on age or large-scale generalizations,” shared Stacey Hawes, President, Data Practice at Epsilon.

Source: Epsilon



View or Download: http://pressroom.epsilon.com/new-research-uncovers-how-to-engage-boomers-marketers-should-look-beyond-age-focus-on-financial-status-and-think-cross-channel/

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