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RAB Research Archive

Band-Aid, Amazon, Dawn top brands among women



Band-Aid, Amazon, Dawn, Google and M&M’s are the five best-perceived brands by women, according to YouGov BrandIndex. In conjunction with International Women’s Day and Women’s History Month, consumer perception research firm YouGov BrandIndex is releasing a ranking of the best-perceived brands by women, as well as the ones that have improved the most in perception since one year ago. Women were asked “Do you have a general positive feeling about the brand?”

Source: Marketing Daily



View or Download: http://www.mediapost.com/publications/article/296163/band-aid-amazon-dawn-top-brands-among-women.html

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