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RAB Research Archive

Rollover, unlimited data plans translate to higher satisfaction



Overall satisfaction with the wireless purchase process has improved as extended monthly data allotments have increased, according to two recent J.D. Power studies. The studies find that overall satisfaction with the purchase experience among full-service customers is 845 (on a 1,000-point scale), an 11-point increase from the 2016 Vol. 2 Study. Overall scores for all ranked full-service carriers have improved from the last volume.

Source: J.D. Power and Associates



View or Download: http://www.jdpower.com/press-releases/jd-power-2017-us-wireless-purchase-experience-full-service-performance-study%E2%80%94volume-1

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