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RAB Research Archive

To court millennials, hotels are rolling out the yoga mat



Millions of millennials are more inclined to pick a hotel based on its ability to help them stay fit. A 2016 survey by the travel and hospitality firm MMGY Global found that nearly half of millennials said a premium fitness center with options for on- or off-site exercise classes was influential when they chose a hotel, as opposed to more than a third of Generation Xers and fewer than a quarter of baby boomers. Hotels have been moving in that direction. The American Hotel and Lodging Association found that 85 percent of hotels had fitness facilities last year, up from 63 percent in 2004.

Source: The New York Times



View or Download: https://www.nytimes.com/2017/02/27/business/to-court-millennials-hotels-are-rolling-out-the-yoga-mat.html

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