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RAB Research Archive

Your clients love Facebook; learn this, and share the love



A couple weeks ago a few of us from the RAB had the opportunity to participate in training presented by the Local Media Association and Dream Local Digital. It was a series of webinars, one per day over the lunch hour for 5 days. The topic: Facebook.

It was great to learn that the three key components to a successful marketing campaign using Facebook are:

1. Know your target customer (not just age and gender; but lifestyle, behaviors, etc.)
2. Create content that resonates with that target
3. Reach them frequently

Sound familiar? Small and medium-sized businesses (SMBs) seem to love Facebook. The number of SMBs buying Facebook ads has doubled in the last year. The RAB-Borrell Benchmarking report reveals that 77% of radio advertisers are buying Facebook.

The question is: Are you selling it to them? If more than three-fourths of your clients are buying Facebook, wouldn’t it be beneficial for you to be the one selling it to them?

The other thing we learned in this training is that most SMBs don’t know how to effectively buy Facebook and aren’t thinking strategically about it in the big picture of their marketing plans.

What a great opportunity this is for you to build on the relationships you already have. If more than three-fourths of your clients are buying Facebook, but don’t know how to buy it effectively, wouldn’t it be beneficial for you to be helping them?

We liked the training so much, we are pleased to announce the RAB has partnered with the Local Media Association and Dream Local Digital to provide you with comprehensive Facebook training. After this one week course (5 lunch-time webinars) you will know:

· Why Facebook works
· How to manage your clients’ social media
· How to create effective and trackable ads on Facebook
· How to maximize the return for your clients using Facebook and radio
· How to incorporate Facebook advertising into your integrated marketing
· How you and your clients will all benefit financially

Be the integrated marketing professional in your market, and you can be the marketing expert your clients count on and with whom they invest. Start getting a bigger piece of the pie. Click here and get all the details of this training that will help you increase your skill set in 2017, increase your value to your clients and prospects, and achieve higher income levels. The next class starts March 20, so check it out here.

Jeff Schmidt is the SVP of Professional Development for the Radio Advertising Bureau. You can reach him at jschmidt@rab.com.

Source: Jeff Schmidt, RAB





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