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RAB Research Archive

Millennials' willingness to pay for premium ingredients is helping to redefine the food industry



Sustainability and local sourcing have traditionally been features that marked 'premium' products in the food industry. However, in recent years millennials have emerged as the primary driver in taking these products mainstream. For them, premium is the new normal, according to a report released today by Maru/Matchbox, a market insights firm.

Source: MarketWired



View or Download: http://www.marketwired.com/press-release/-2197287.htm

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