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RAB Research Archive

Other generations catching up to millennials in online grocery shopping, says Clavis Insight report



How can the grocery sector win over more online shoppers? Clavis Insight divided U.S. shoppers into three different general personas, providing a handy view of the online retail landscape. It’s no news that groceries lag behind other industries, and while many industry analysts and polls suggest millennials and urban dwellers to be the primary e-shoppers, Clavis Insight’s data found that they aren’t alone.

Source: Food Navigator



View or Download: http://www.foodnavigator-usa.com/Markets/How-Millennials-shop-groceries-online-according-to-Clavis-Insight

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