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RAB Research Archive

Mobile kids: The parent, the child and the smartphone



These days, a kid with a smartphone in their hand is as common as seeing a kid playing with a yo-yo in the years before the digital age. But today’s kids aren’t just carrying smartphones – they’re mastering them. In fact, many are just as skilled as their parents – or even more so in some cases. So whether today’s youth are texting, playing a game, or engaging in the plethora of other activities that smartphones offer, there’s no doubt that this digital demo is one that marketers are keen to reach.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/mobile-kids--the-parent-the-child-and-the-smartphone.html

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