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RAB Research Archive

How Urban Outfitters leveraged location marketing for a 75 percent conversion gain



Urban Outfitters recently leveraged geographical information to better understand users' behaviors and strategically use different messaging channels like push notifications, email and in-app messages, resulting in a 14 percent increase in revenue and 75 percent gain in conversions. For brands, using location data to enhance messaging can improve its relevancy, an important way to stand out and get noticed as the volume of branded messages on phones grows. Urban Outfitters further boosted its strategy with emojis, deep linking, message testing and conversion tracking.

Source: Marketing Dive



View or Download: http://www.marketingdive.com/news/how-urban-outfitters-leveraged-location-marketing-for-a-75-conversion-gain/436943/

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