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RAB Research Archive

Special report tracks effect of financial services sales practices on customer satisfaction and loyalty



Retail bank, mortgage and financial services firms have been enjoying a 5-year trend of consistently improving customer satisfaction and loyalty scores, but the perception of excessive sales pressure could erode their customers’ goodwill. That’s the finding of a new J.D. Power Special Report: “Customer Views on Sales Practices in Financial Services.”

Source: J.D. Power and Associates



View or Download: http://www.jdpower.com/press-releases/jd-power-special-report-customer-views-sales-practices-financial-services

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