">

RAB Research Archive

Multicultural millennials are influencing mainstream America



The millennial generation in the U.S. is now 75 million strong, making it the country’s second-largest age cohort, just behind baby boomers. Like any generation, millennials are not homogenous, as the group includes consumers from a wide range of ages and ethnic backgrounds. Notably, 42 percent of U.S. millennials are people of African-American, Asian-American and Hispanic heritage. As the newest independent consumer group, multicultural Millennials are carving their own paths forward in several ways: They are bridging gaps between their own generation and others, and they are bridging gaps between their birth cultures and others.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/multicultural-millennials-are-influencing-mainstream-america.html

Regional Reps
LocalLeads
Radio Show
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close