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RAB Research Archive

Dodge, Jeep most cross-shopped auto brands



Ford, Mercedes, and Toyota, which rank high in customer loyalty, are some of the least cross-shopped brands by proportion of those shoppers seen in other dealer showrooms, according to a study. Dodge and Jeep are the most cross-shopped auto brands by sheer volume across the U.S., and Ford, Toyota, and Chevrolet shoppers are the least likely to visit other auto dealerships when shopping for a car.

Source: Marketing Daily



View or Download: http://www.mediapost.com/publications/article/296253/dodge-jeep-most-cross-shopped-auto-brands.html

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