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RAB Research Archive

Price is the key factor for Amazon shoppers



In yet another sign that pricing is the key driver in the current retail environment, a new study found that among Amazon shoppers, the single most commonly cited reason for making a purchase on the site is price. According to a CPC Strategy survey, price was the number one factor for U.S. internet users when making a purchase on Amazon. Amazon’s convenient shipping and quality of reviews followed in importance for shoppers.

Source: eMarketer



View or Download: https://retail.emarketer.com/article/price-key-factor-amazon-shoppers/58b9d80febd40009c84ddf02

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