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RAB Research Archive

Online's impact and shifting shopping dynamics resulted in steady 2016 apparel sales growth



Changing consumer needs and an evolving retail marketplace were the drivers behind the U.S. apparel industry’s overall sales performance in 2016, according to leading global information company The NPD Group. Apparel dollar sales across women, men, and children grew by 3 percent last year, reaching $218.7 billion. The industry had positive overall performance with growth in most categories, but it has struggled to exceed 3 percent sales growth since 2013, as significant gains in select consumer and retail segments were offset by declines in others.

Source: The NPD Group



View or Download: https://www.npd.com/wps/portal/npd/us/news/press-releases/2017/onlines-impact-and-shifting-shopping-dynamics-resulted-in-steady-2016-apparel-sales-growth--reports-npd/

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