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RAB Research Archive

Lowe's turns to virtual reality for home improvement



The home improvement giant is launching a virtual reality experience in one of its stores to give customers hands-on practice with a home improvement project. Lowe's may eventually create more VR tutorials and roll them out to more locations. Initially, customers at a Massachusetts store will get a lesson in how to tile a bathroom. A customer will put on a VR headset, be placed in a virtual room, and use an HTC Vive hand controller to simulate mixing mortar and placing tile.

Source: CNN



View or Download: http://money.cnn.com/2017/03/07/technology/lowes-virtual-reality/index.html

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