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RAB Research Archive

The 5 habits of the Walmart shopper



As goes the Walmart shopper, so goes the American consumer. Walmart, after all, is the largest retailer in the U.S. with some 140 million weekly customers. To better understand its customers, the company recently partnered with market researcher Quid to parse and analyze the data on how they spend. Here's a quick look at some of the most interesting findings.

Source: Fortune



View or Download: http://fortune.com/2017/03/07/walmart-quid-consumer-behavior/

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