RAB Research Archive

How Hispanics use coupons

About nine in 10 Hispanics search for deals in store circulars and find coupons in print publications before shopping, versus just over 80 percent of overall internet users, according to a survey from direct marketing company Valassis conducted in Q3 2016. Some 85 percent of Hispanics print coupons found online before going to the store, compared with 75 percent on average.

Source: eMarketer

View or Download: https://retail.emarketer.com/article/how-hispanics-use-coupons/58bf3056ebd40009c84ddf0c