Let prospects interrupt
It's easy to get so caught up in your sales presentation that you forget to pay attention to the most important person in the meeting – the prospect, of course.
Source: Sales strategist Marc Wayshak
Prospects will often show that they have a question or comment during the course of your presentation. It could be in the form of a verbal, gestural or facial expression.
When this happens, immediately stop and let them interrupt you. What the prospect has to say is always more important than what you have to say.