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RAB Research Archive

Foresight research: Accessory buyers do their homework before buying – much of it outside the dealer showroom – and branding matters



Half of all new cars and trucks will be accessorized in the first two years of ownership, representing over 7 million new vehicles being accessorized each year. And when making decisions about the accessories they buy, consumers rank accessory brand names high on their list of important criteria, according to a recent study by metro-Detroit based automotive research firm Foresight Research.

Source: Yahoo



View or Download: http://finance.yahoo.com/news/foresight-research-accessory-buyers-homework-194441993.html

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