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RAB Research Archive

NPD: Major appliance sales are surging online



Whether through webrooming or showrooming, one thing is clear: Online sales of major appliances grew (a lot) last year. According to The NPD Group, consumers spent $4 billion on major purchases online, a 38 percent increase versus 2015.

Source: TWICE



View or Download: http://www.twice.com/news/appliances/major-appliance-sales-are-surging-online-npd/64373

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