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RAB Research Archive

How Dr. Bronner's is taking over soap dishes in America



Dr. Bronner’s is a small, Southern California brand with 150 employees, yet its 2015 revenue came in at $95.7 million, a 126 percent increase from 2011. The soap’s fans (including celebrities like Lady Gaga and Marc Maron) swear by the stuff. Part of the reason is because Dr. Bronner’s is simply very good soap: Free of artificial ingredients and made with high-cost emollients like organic coconut oil from Sri Lanka, its thick and silky lather leaves a signature tingle in one’s nether regions that one customer likened to a peppermint patty in her underwear.

Source: Adweek



View or Download: http://www.adweek.com/brand-marketing/how-dr-bronners-is-taking-over-soap-dishes-across-america/

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